Purple iPhone 12 just went on sale — get yours now

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The purple iPhone 12 is now available to by. The royal iPhone 12 starts at $799, while the imperial iPhone 12 mini is a little cheaper with a starting price of $699.

Both models tin can be had with 64GB, 128GB or 256GB of storage and are available to buy outright or with carriers such every bit AT&T, Verizon, Sprint and T-Mobile. In general, we rather similar the new imperial colour, though not everyone on Tom's Guide is in love with it. Read on for our reactions.

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Some have commented that the purple iPhone 12 looks lavander or even blue, only it's certainly assuming looking without beingness overpowering. The glass back shifts colors a bit depending on how the light hits it, and I like the colour-matched aluminum sides.

Hither's what some fellow Tom'southward Guide staffers have to say about the royal iPhone 12.

Marc McLaren, UK editor in chief

I reckon Apple'southward got information technology correct hither. Garish colors on phones tin can brand them look similar toys, simply this imperial tone is subtle plenty to non wait cheap or childish. I'd definitely take it over the other colors except black. It's always got to exist black for me.

Roland Moore-Colyer, U.1000. editor

While I love my dark blue iPhone 12, I have to say the low-cal purple hue of this phone is rather lovely. I'm already a fiddling enamoured past the purple back of the Samsung Galaxy S21, then having an iPhone 12 in similar hue is a winner in my nearly humble of opinions.

Henry T. Casey, senior editor

This imperial looks similar candy from my babyhood in the best possible way. I'd probably desire to get a articulate case for it, so I could see it and non hide information technology all the fourth dimension.

Kate Kozuch, senior author

I call up Apple tree missed the mark on the purple colour from a fashion perspective, if that'southward what the company was going for with this new release. Royal was the "it" hue ii years ago, something orange or yellow would've better captured 2021's color trends.

Tom Pritchard, editor

It'southward non really the color for me. Perhaps I'm slow, but I don't run into my telephone being a fashion statement. Plus, the lilac purple color seems far too close to what Samsung'southward been doing the past couple of years. Similar someone at Apple tree just went "hey look at that" and copied it.

Denise Primbet, trainee news writer

If I wasn't desperately waiting for the iPhone 13 to upgrade from my electric current yellowish iPhone 11, I would consider getting the new purple iPhone 12, which in all fairness looks more like lilac to me.

I'grand personally a huge fan of pastel color schemes in full general, and I love the fact that Apple is shifting towards including more fun colors in its iPhone lineups. The only matter is, I really wish they released the new royal color along with the others so that people who have already invested in the pricey smartphone would not exist regretting/second-guessing it now.

What practice y'all think of the imperial iPhone 12? Feel gratuitous to audio off in the comments.

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Mark Spoonauer is the global editor in main of Tom's Guide and has covered engineering for nearly 20 years. In addition to overseeing the direction of Tom's Guide, Mark specializes in covering all things mobile, having reviewed dozens of smartphones and other gadgets. He has spoken at fundamental industry events and appears regularly on TV to discuss the latest trends. Mark was previously editor in chief of Laptop Mag, and his piece of work has appeared in Wired, Popular Science and Inc. Follow him on Twitter at @mspoonauer.